Spread Game
Spread Game
Concepted for the Harlem Globetrotters’ relaunch campaign, Spread Game, reintroducing the brand to a new generation through culture-forward storytelling. Co-wrote and co-directed the world’s first NFT sitcom, featuring Snoop Dogg and JuneBugg, blending comedy, Web3, and internet culture to position the Globetrotters at the intersection of entertainment and innovation.
Concepted for the Harlem Globetrotters’ relaunch campaign, Spread Game, reintroducing the brand to a new generation through culture-forward storytelling. Co-wrote and co-directed the world’s first NFT sitcom, featuring Snoop Dogg and JuneBugg, blending comedy, Web3, and internet culture to position the Globetrotters at the intersection of entertainment and innovation.
Date
2021
Role
Creative, Director
Team
Amusement Park Ent., Jarrel Smith
Sequel Smith
Creative Director
L.A
6:22:40 PM