Creative Director turning ideas into experiences

"Hi, I’m Sequel. I'm a Creative Director with a passion for exploring the intersections of art and entertainment." - ChatGPT

//Selected Hot Takes//

LeBron is the GOAT.

Ketchup belongs on hardshell tacos.

Napping is the key.

Drake didn't lose.

Frozen grapes are not good.

If Crocs can do it, any product can.

With a healthy dose of imposter syndrome and a questionable amount of confidence, I manage to lead teams to creative gold, or at least I think it’s gold. If you don’t agree, that’s fair. You’re probably right.


When I’m not building campaigns for brands inside the machine of corporate America, I’m a very chill family dude, husband and dad of two. Outside of work, you’ll find me coaching basketball at the Y or making beats (SeqBeats on YouTube, subs appreciated).


One piece of advice from an old boss that always stuck with me: “Make it right, then make it good.” That’s the mindset I bring into every project.

Sequel Smith

Creative Director

L.A

6:22:40 PM