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At the heart of all my work is a good story. I've produced, written and directed everything from 30 second spots to a full length documentary. People are no longer digesting advertising in the traditional sense, so the industry is changing as well. Branded entertainment is content that the viewer doesn't realize is an advertisement. The secret to making that content stand out in a digital age where the options are limitless, is the sauce you put on it; and I've got the sauce.
Writing, Creative Direction and concepting.
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